UP 2010

NOVEMBER 15-19, 2010 San Francisco, USA

This hybrid conference is an annual review of cloud computing developments, on the cloud's impact on world economy and society, and an aggregation point for the study of future trends.

WELCOME TO UP 2010!

From the people who brought you the CloudSlam initiative...

UP 2010™ is developed to promote collaborative analysis of the latest trending isses and challenges in the world of cloud computing and ICT, looking at core process and strategies in the rapidly shifting world of technology. We create thought provoking Conference panels, workshops, and tutorials which are selected to cover a range of the hottest topics in ICT.


UP2010 conference is hybrid in delivery model which has both virtual and physical elements. Virtual sessions will be streamed to physical locations, where people could ask their questions back to presenter.


Our conference tracks will focus on the following areas:

  • Technology, Innovation & Cloud Infrastructure
  • Government Cloud Strategy
  • Industry Implementation Insights
  • Cloud for Business Computing
  • Business Models and Best Practices
  • Legal Aspects; Governance & Enforcement
  • Research & Findings



UP-START Cloud Computing Awards recognition event to be held November 15, 2010 on Day 1 of the UP 2010 Cloud Computing Conference in
Hyatt Regency Hotel, San Francisco, CA.

  • Call for Proposals

    Do you have a story to tell about cloud computing? Did use of cloud transform how you operate? We invite you to propose a presentation for UP 2010™ — either on your own or as part of a panel of institutional or inter-institutional colleagues.

    How To Submit


    Deadline for Abstract Submissions: 12:00PM EST, September 30, 2010.

    1) Paper submission/review will be handled by UP 2010 submission system. Prior to submitting papers, authors should first create an account at this link for self managed submission. If you have problems with system, send your abstract and contact details by e-mail to Martha Christie at martha.christie@cloudcor.com for manual insertion.

    2) Once you have an account, please login and locate a link on the left side of the web interface ('Create New Submission') to submit your abstract or full paper (or CLICK HERE TO SUBMIT). Only proposals submitted using this page and received by September 30, 2010 will be considered for inclusion in the UP 2010™ conference program.

    If you are a potential or existing speaker and have questions not covered here, please contact Martha Christie at martha.christie@cloudcor.com

    Our Process



    Only proposals submitted using the link provided on this site and received by the deadline will be considered.

    Proposals may include seminars, case studies and poster presentations.

    All sessions are scheduled for 35 - 50 minute blocks (except poster presentations) and should be designed with the conference theme and tracks in mind.

    Abstracts should be submitted in English. All abstracts should be not less than 800 words.

    Abstracts will be evaluated on the following criteria:

    * Relevance to the conference theme and tracks
    * Learning outcomes for the audience
    * Clarity of session objectives and organization of information
    * Degree of originality of the content
    * Presentation approach and level of participant engagement



    The Conference Program Committee may request presenters to revise their submissions if multiple proposals on the same topic or similar topics are received. The Committee reserves the right to solicit presentations in addition to those submitted to ensure a balanced and appropriate conference program. The Committee also reserves the right to decline presentations based on the criteria listed, limitations on the number of presentations related to each conference track, as well as limitations on the total number of presentations at the conference.


    Work that has been presented at other conferences is welcome, but will be given less priority. All abstracts will be reviewed by the conference peer review committee.

    Please describe the presentation target audience, format and outcomes.

    The peer review committee and/or the conference planning committee reserves the right to refuse any abstract for presentation and/or to recommend a different type of presentation.

Featured Latest Submissions

From Service Oriented Architecture to Socially Oriented Architecture - Building the cloud coffee house
cloud computing, Federated ID Management, Platform-as-a-Service, Social Operating Systems

With excerpts from the book Cloud Coffee House, this presentation surfaces how cloud computing technology is paving the way for a new organizational design based on on-demand employment facilitated by online secure and live community environments.

Why is this presentation interesting?
> Reveals the largest single business impact of cloud computing (bigger even than server virtualization)
> Examines the new innovations and contribution technology will make to the future of business
> Exposes new insights into federated user group and identity management structures - the next generation of information security
> Plots the evolutionary milestones of cloud collaborative environments from present day systems to social operating systems

Examples
The Encanvas Secure & Live Platform-as-a-Service offering will be used to eillustrate new security, social networking, architectural and behavioural aspects.

Who should attend?
For the CIO, CEO, information security officers and IT systems architects

Network Automation: The power of choice. Making the cloud work for you
10 gigabit Ethernet, cloud computing, data centers, network infrastructure, network management, virtualization

Virtualization technology has been adopted in many companies as part of the continuing trend to make data centers more efficient and agile. With this adoption comes the realization that without network automation, data center managers are unable to fully realize the full benefits of virtualization. A new approach to network automation is emerging that allows IT managers to provision complete virtual environments, including virtual machines, virtual networks and virtual storage devices.

"Open Automation" was created to empower customers to orchestrate network management and configuration tasks throughout the data center infrastructure and provide dynamic allocation of network resources to increase employee productivity, minimize human error and accelerate the network’s responsiveness to resource needs. In a concerted effort to minimize complexity, the open component to this Force10 initiative relies on using common scripting languages and standards-based protocols as the means for exchanging updates and status between FTOS-- which runs on Force10’s switch/routers--and hypervisors, virtual switches, middleware or orchestration tools and database applications.

How Cloud Computing is Revolutionizing Information Technology Needs for Small Businesses.

cloud adoption, cloud computing, information technology, IT providers, small business

As little as ten years ago, a small business would need expensive dedicated servers, software licenses for every computer, and an expensive IT specialist who could set up the entire system and keep it running when the (inevitable) problems cropped up. As a result, small businesses had to meet certain income goals just to support their technology infrastructure, and many very small businesses simply didn't have access to the tools they needed to grow in the direction they wanted.

Cloud Computing has completely changed this dynamic, to the great benefit of small businesses everywhere. A startup company simply needs a computer with a connection to the Internet, and beyond that their server, software and storage needs are entirely customizable based on their unique business.

Cloud Computing will allow small businesses the agility and power to leave their traditional competition in the dust. However, only 2% of businesses with fewer than 100 employees are currently using Cloud Computing, according to a May 2009 report by Forrester Research.

The company that I co-founded, Spirinet Technology Services, has been on the cutting-edge of Cloud Computing through its five years of service, and we've worked with dozens of small businesses. We offer a service named "AppsOnDemand", which allows small businesses to use software on a "pay per use" basis.

In my presentation, I will discuss the huge impact Cloud Computing is making on the capabilities and scope of small businesses, and what that impact means for the Information Technology community.

Specifically, I will discuss:

- Are specific sectors adapting to Cloud Computing more quickly than others?
o Where do the opportunities present themselves for providers?
o What aspects of Cloud Computing service offerings are small businesses not utilizing, but could be utilized to improve their business greatly?
- What software programs small businesses are using the most:

The Enterprise Cloud Architecture Revolution
architecture, cloud, cloud computing, enterprise, service orientation, solution

The presentation follows the history and the advancement both of the Enterprise as a type of organization, and of the complexity of this organizanion from the 'Office' to the 'Enterprise' level.

It objectively shows the essence, necessity, major reasons and ke factors of what is called "The Architectural Revolution' (AR), all the objective conditions of which were in place throughout the industry in the middle of the first decade of the millenium. That revolution should have included three sides:
1. Enterprise Business
2. Enterprise in-house IT
3. Major software vendors.

The presentation shows that while players # 1 and # 3 were ready for the new methods and apptoaches of AR, in-house IT rejected these approaches en masse. The presentation then goes on to demonstrate that the Cloud Revolution has become a reaction to that unfortunate, subjective rejection.

It shows, furthermore, how the tasks, methods, and goals of Enterprise Architecture have changed to adapt to the new Cloud-Oriented Structures. While presenting all the advancements that Cloud Orientation promises, the presentation warns against Enterprise-Cloud architectural solutions that are too tightly coupled and offers architectures that are free from this and other disadvantages.

Databases: Dynamic Elasticity and SQL, Can You Have Both?
cloud, database, dynamic elasticity, MySQL, NoSQL, ScaleDB, SimpleDB

Conventional wisdom is that you can either have (a) dynamic elasticity + high-availability; OR (b) data consistency + SQL. In other words, your database can deliver can have elasticity or functionality, but not both. Of course, in the cloud this equates to NoSQL vs. MySQL.

Water Quality Management Using Cloud Computing
water footpring

While some scientists may still disagree as to whether greenhouse gas emissions caused by human activities are largely responsible for global warming change, there is almost no dispute that water related issues represent a challenge to mankind that is of no less importance than climate change. Only about three percent of the world’s water supply is drinking water, and more than half of this is unavailable as it is locked in ice at the North and South poles. The rest is distributed in surface water bodies like lakes and rivers and in underground repositories as groundwater.

3rd Generation outsourcing is here!
3G-SaaS, 3rd generation outsourcing, application management, multi-sourcing, outsourcing, SaaS, selective sourcing

Driven by Cloud Computing, a new generation of outsourcing stands to materially revolutionize and challenge traditional outsourcing models like no previous models have.

A lot of people, particularly at a conference such as this, talk about SaaS, PaaS, and IaaS. I like to focus on the meaning of the last part of that phrase. What does 'as a service' mean?. To me, it should be like making a phone call, flipping a light switch, or hailing a cab.

Cloud Computing with Scala and GridGain
cloud, cloud computing, grid computing, gridgain, scala

The topic of this presentation is about using Scala programming language with GridGain’s cloud development platform to provide a simple and productive cloud computing platform.

Scala is a hybrid function and object-oriented language that is rapidly gaining traction in becoming the “next” Java in JVM-based language evolution. GridGain is one of the most rapidly growing cloud development platforms for JVM-based languages.

Reality Check: The Promises and Pitfalls of Cloud Computing
applications, cloud, IaaS, PaaS, risks, SaaS, Security

Reality Check: Cloud computing and the delivery of hosted, scalable services over the Internet is revolutionizing the way that IT and Business Services are sold, purchased and consumed by small and large companies. Gartner estimates that the worldwide market for IT services related to cloud computing and cloud services will quadruple by 2013; growing at roughly 25% annual rate to reach $47 billion by 2012.

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