The fifth annual cloud conference and awards December 11, 2014 - San Francisco
Optimizing Enterprise Cloud Strategy<


Conference Venue

UP 2011 conference is holding first two days (December 5 and 6, 2011) in Computer History Museum, Mountain View, California.

The Computer History Museum is the world’s leading institution exploring the history of computing and its ongoing impact on society. It is home to the largest international collection of computing artifacts in the world, including computer hardware, software, documentation, ephemera, photographs, and moving images. The Museum brings computer history to life through an acclaimed speaker series, dynamic website, on-site tours, and physical exhibitions. Click here for a list of exhibits.

Floor Plan

The event has two main parts accommodated on second floor: general sessions in Hahn Hall and Expo space in Grand Hall. Click here to view a floor plan.


Computer History Museum, 1401 N. Shoreline Blvd Mountain View, CA 94043, T: 650.810.1010 F: 650.810.1055

View Larger Map


Fly into either (SJC) San Jose International Airport (12.2 miles from CHM) or (SFO) San Francisco International Airport (23.9 miles from CHM). Both are off of Highway 101. CHM is right off of N. Shoreline exit off of Highway 101.

Hotels near venue

Mountain View

Hilton Garden Inn, 840 East El Camino Real Mountain View, CA 94040 Tel: 650-964-1700 | Fax: 650-964-7900 (4.6 miles from CHM)

Hotel Avante, (This is a small boutique hotel - No restaurant) 860 E. El Camino Mountain View, CA 94040 Tel: 650-940-1000 | Fax: 650-968-7870 | Toll free: 800-538-1600 (4.6 miles from CHM)

Palo Alto

Crowne Plaza Cabaña Hotel, 4290 El Camino Real Palo Alto, CA 94306 Tel: 650-8570787 | Fax: 650-4961939 | Toll Free: 888-422-2264 (4.0 miles from CHM)

Four Seasons Hotel Silicon Valley at East Palo Alto, 2050 University Avenue, University Circle E. Palo Alto, CA 94303 Tel: 650-566-1200 | Fax: 650-566-1221 (6.0 miles from CHM)

Garden Court Hotel, (Italian Restaurant off lobby – walk into downtown) 520 Cowper Street, Palo Alto, CA 94301 Tel: 650-322-9000 | Toll free: 800-824-9028 (7.4 miles from CHM)

San Jose

Fairmont Hotel San Jose, (Italian Restaurant off lobby – walk into downtown) 170 South Market Street San Jose, CA 95113 Tel: 408-998-1900 (13.9 miles from CHM)

Santa Clara

The Westin Santa Clara, 5101 Great America Parkway Santa Clara, CA 95054 Tel: 408-986-0700 | Fax: 408-980-3990 | Toll free: 800-228-3000 (8.1 miles from CHM)

Hilton Santa Clara, 4949 Great America Parkway, Santa Clara, CA 95054 Tel: 408-330-0001 | Fax: 408-562-6736 (8.0 miles from CHM)

Attire and Dress Code

The conference attire for all sessions and social events is business casual. A sweater or jacket is suggested for outdoor activities.

Fifth Annual Event