Universal Client Clash in the Cloud - Are you ready?

Don’t get caught off guard as the Clash between Clients in the Cloud become more prevalent. Consumerization of IT is a mere symptom of the larger market forces at play that will be driving Enterprise IT to rethink their overall desktop transformation from static machine images to universal clients (apps & data that follow the user). Are you one of many IT Architects or Administrators that have attempted to deploy client virtualization technologies but have only obtained mediocre results? Perhaps you are on your 2nd, 3rd or 4th project? Are you skeptical around client virtualization solutions because you believe they automatically equate to Virtual Desktops and failed deployments? Perhaps the failed attempts are not because the need is not there but because the current approach needs a bit of polish. The world is moving in the direction of universal clients demanding applications and data that follow the user – regardless of connectivity, access device, or cloud. The desktop transformation from machine centric systems to user designed universal clients will be a major paradigm shift. The Cloud is serving as a catalyst for this shift helping to drive more employees to adopting “shadow IT” first policy – making it difficult to keep up. A new paradigm – requires a new approach. A fresh look at an old problem to understand that virtualization is not the root cause of failure the machine based architecture is. If you are ready to move away from the machine and take an application and/or user centric approach to designing not only cloud but client initiatives – this session is for you. Join Jeanne Morain (former VP Marketing & BD – Thinstall, Coauthor Visible Ops Private Cloud) as she provides key tips, tricks and lessons learned over her 15+ years’ experience in deploying applications and date to users over the internet to millions of users. Ms. Morain’s latest publication (Client4Cloud) explores the upcoming Client Clash in the Cloud as more digital natives come of age and consumerization of IT becomes more prevalent. In Client4Cloud, she defines the market forces driving desktop transformation to Universal Clients, provides prescriptive guidance on moving from a machine to a user based approach developed from lessons learned from over 60 of the top experts in the industry from customers, to vendors, and consultants. By the end of this session you will understand: - Market forces driving Clash in the Cloud (Client4Cloud) - Universal Clients – what they are and why you should care - Prescriptive guidance for Routes to Virtualization based on User Centric Model - Tips, tricks and lessons learned to avoid past mistakes For more information you can find Client4Cloud on www.amazon.com or www.client4cloud.com

- by Jeanne Morain