A Perspective on Cloud Computing and Customer Adoption

Cloud computing may prove to be the most profound technological shift to date. Businesses of all sizes are either moving to the cloud or considering cloud computing but what does this really mean? At Microsoft, we took a deeper look inside start-up, small, medium and large corporations to better understand what is driving decisions and behavior related to Public Cloud Computing. During this keynote, Steven Martin, General Manager of Windows Azure Strategy Planning and Operations will share Microsoft’s recent findings and perspective on behavioral trends happening today in the market.

- by Steven Martin

Author`s Bio:
Previously, Martin was senior director of Business Services Division, where he managed the operations, pricing, licensing, distribution and sales across the Server & Tools Business. In that role, Martin spent time with partners, customers, and the Microsoft field optimizing technology offerings to best meet market needs. Prior to that, he held a number of leadership roles in product management for the server platform technologies, including .NET, App Server, Middleware and Web. Before joining Microsoft, Martin served as director at Netscape Communications Corp. Prior to Netscape, Martin founded Stonehenge Group Inc., a company specializing in technology consulting and software resale. Martin is a graduate of the University of Texas at Austin, where he completed a bachelor of science in Psychology.