Intellectual Property Strategy: Challenges and Opportunities in the Cloud
The role of intellectual property (IP) as a strategic business asset has been punctuated by the recent multi-billion dollar deals and acquisitions involving patent portfolios, as well as the fierce Mobile market patent wars raging in courts around the world. Is Cloud becoming the next Mobile market? Is the Cloud industry headed for collaboration, as indicated by some recent initiatives, or is it just a matter of time before it becomes the next frontier of global patent litigation?
This session will explore the characteristics of the patent landscape in the Cloud ecosystem, who the key IP holders are, what are the patenting and litigation trends, and how to implement a successful IP strategy in this environment. This interactive workshop will provide a set of tools and best practices for managing IP portfolios as strategic business assets in the emerging Cloud market, across the lifecycle of a company, with a special emphasis on IP strategy for startups entering a field dominated by large IP holders.
- by Efrat Kasznik , President of Foresight Valuation Group
Efrat Kasznik is an intellectual property (IP) and valuation expert, with close to 20 years of consulting experience, focusing on assisting clients with the management and commercialization of their innovation. She specializes in analyzing and valuing IP portfolios and emerging technologies for clients across industries, including some of the largest telecom IP holders. Efrat has worked with corporate clients that range in size from Fortune 100 to start-ups, law firms, universities, research institutions, inventors, IP brokers and patent funds. She is the founder and president of Foresight Valuation Group, a Silicon-Valley based IP valuation, strategy and start-up advisory firm. She teaches a class on IP Management at the Stanford Graduate School of Business, and is a frequent speaker and author on IP valuation and strategy issues. Throughout her career, Efrat also served as a co-founder, CFO and adviser to several Silicon Valley start ups. She is Chair of the Nanotechnology Committee of the Licensing Executives Society (LES), and a member of the leadership committee of the LES High Tech Sector. She serves as a mentor to several start up incubators in the US and in Europe, where she routinely advises start ups on topics related to business strategy, financial modeling andIP portfolio management. Efrat received an MBA from the University of California, Berkeley, and a B.A. in Accounting and Economics from the Hebrew University, Jerusalem.