The fifth annual cloud conference and awards December 11, 2014 - San Francisco
cloud computing for healthcare

Cloud Marketplaces: Will Open Standards Makes Dreams of Profitability a Reality?


Date: December 12th 2012
Time: 05:20pm PST
Location: Online Broadcast


Giants like Amazon have established cloud marketplaces that offer a wide range of services, but these storefronts aren’t realizing their full potential when it comes to serving SMBs. But is the alternative, offering highly functional bundles of related services via an open and diverse cloud portfolio, more valuable to service providers, particularly when it comes to best serving their SMB customers’ needs? How will open standards affect profitability of cloud marketplaces?

Alex Danyluk, Senior Director of ISV and SaaS Alliances at Parallels, will discuss the the effects that open standards will have on the cloud marketplace and whether bundling trumps storefronts when it comes to SMBs. In this session, Alex, an expert in global communications service provider and managed services markets and a Microsoft veteran, will:

  • Offer examples of best practices from service providers that have achieved success through bundling practices
  • Share insights from Parallels’ comprehensive research into SMB buying behavior
  • Provide advice for how to best address your customers’ needs


Alex Danyluk , Senior Director of ISV and SaaS Alliances , Parallels
Alex Danyluk is a veteran of the global communications service provider and managed services markets. At Parallels, he is responsible for building the ISV and SaaS partner ecosystem, including recruiting ISVs and Sis for the Application Packaging Standard (APS) program. In this role, Alex drives the enablement of a vast catalogue of cloud and hosted applications via 9,000 Parallels-enabled service providers, who in turn deliver services to over 10 million small and medium businesses (SMBs). Alex has over twenty-five years of experience in service provider, hosted and managed business services, with a diverse skill set including Sales, Marketing, Channel Development, Product Management and Engineering. Prior to joining Parallels, Alex was Industry Director for Microsoft’s Communications Sector, where he was responsible for managing Microsoft’s Go To Market Partner Programs for Microsoft Online and Partner Hosted applications (including Microsoft Office 365, Microsoft Exchange, Microsoft Lync and Microsoft SharePoint). He held previous positions with AT&T’s Business Services; managed AT&T’s Data Center Hosting and Internet Services offerings; developed products for AT&T’s Business Equipment Unit (now split between Alcatel/Lucent and Avaya); drove the business voice services unit at Qwest (now CenturyLink); and also led marketing at Dantis, a managed hosting provider.
Fifth Annual Event