The fifth annual cloud conference and awards December 11, 2014 - San Francisco
cloud computing for healthcare

Cloud Computing: Bringing the Dark Side of Enterprise Apps into the Light


Date: December 12th 2012
Time: 02:05pm PST
Location: Room J


Over the last several years, the applications world has bifurcated into two world views: Enterprise and Web/Mobile. The "Dark Side" of the Enterprise is characterized by monolithic, expensive applications that are partition intolerant, rely upon vertical scalability, and have a single point of control. The "Light Side" of the Web consists of distributed, mobile-friendly, resilient applications that are partition tolerant, horizontally scalable, and often have distributed control structures. The Dark Side sees the Web and mobile devices as little more than user interfaces, while the Light Side sees the Enterprise as ancient legacy spaghetti code. Neither perspective does the other justice.

These two world views have lived in a precarious balance since the Web established itself in the 1990s. But now, Cloud Computing is rewriting the book on Enterprise apps.

On the Light Side, Cloud Computing is all of IT: deployment model, business model, and application context all rolled into one. But in the enterprise, Cloud represents paradigm-shifting change: it's dragging IT into the world of elastic, partition tolerant, horizontally scalable, hypermedia-driven applications. But bringing the Dark Side into the Light isn't easy. Dark Forces (aka enterprise app vendors) are willing to do anything to recast Cloud as little more than a hosted provider model for "traditional" IT.

Attendees of this session will learn: * The fundamental architectural differences between traditional Enterprise apps and the Web/mobile approach * The essential characteristics of Cloud Computing that promise to drive the re-architecture of Enterprise apps toward fundamental Web architectures * How large software vendors are trying to co-opt the Cloud story to reinforce traditional enterprise IT, and what you can do about it


Jason Bloomberg , President , ZapThink, A Dovel Technologies Company
Jason Bloomberg is President of ZapThink, a Dovel Technologies Company. He is a thought leader in the areas of Enterprise Architecture, Service-Oriented Architecture, and Cloud Computing, and helps organizations around the world better leverage their IT resources to meet changing business needs. He is a frequent speaker and prolific writer, and a regular columnist on US Government IT for CIO Magazine. Mr. Bloomberg is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in August 2011. His book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. His newest book, The Agile Architecture Revolution: How Cloud Computing, REST-based SOA, and Mobile Computing are Changing Enterprise IT (John Wiley & Sons), is due in the spring of 2013. Mr. Bloomberg has a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting). He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).
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