Cloud Computing is “Creatively Destroying” the Traditional ITO Market

Just like video killed the radio star, cloud market forces are destroying the existing technology market. While the IT outsourcing services market is barely keeping up with inflation, the cloud services market is growing by between 20 and 35 percent a year. Karl Marx called this “creative destruction.” One market goes away or stops growing while a new market comes into being. Industry research indicates that 50-60 percent of organizations will embrace cloud computing over the next five years. However, an immature market creates both opportunities and pitfalls. Right now it’s difficult for buyers to make sense of the cloud market. Like you, enterprise IT executives around the globe are seeking to understand how to approach Cloud Computing as part of their broader IT sourcing strategies. Ben Trowbridge, founder and CEO of Alsbridge, Inc., and author of “Cloud Sourcing the Corporation: 100 Vendors you Should Know,” will present a market-defining methodology that some IT executives are already using to make informed decisions on cloud sourcing. From describing the beginnings of the Cloud revolution through to advice on developing a Cloud roadmap and executing contractual terms, this presentation will help IT executives sift through the noise that is currently confusing the IT industry. Attendees will learn how to: • Address security and data privacy issues • Align IT and business executives on cloud • Decide scope for internal and external cloud • Develop strategies for SaaS, IaaS, and PaaS • Decide which provider(s) are right for you • Develop a business case for cloud computing • Contract to get the best price for cloud The presentation will also review the ‘Cloud Sourcing 100,’ the industry's first set of standards for unbiased classifications and ratings on 100 leading cloud providers. Over the past year Alsbridge has focused their best sourcing experience and provider evaluation techniques to provide an outline of how to effectively engage the right cloud sourcing provider. This classification system allows cloud sourcing buyers to review the cloud solution type, provider type, degree of customer control, and unique features and characteristics of the respective delivery models of 100 cloud service provider companies. This presentation will give ITO buyers a holistic view of the emerging cloud market and will provide important information for CIOs, CFOs, sourcing executives, IT consultants and business services executives.

- by Ben Trowbridge

Author`s Bio:
Ben is the founder and CEO of Alsbridge, Inc. which ranked #1 on the 2011 list of World’s Best Outsourcing Advisors put out by the International Association of Outsourcing Professionals (IAOP®) and was included in Inc 500’s fastest growing private companies in 2010. Best known as a thought leader in the evolution of outsourcing, Ben offers more than 20 years of diversified global expertise in hundreds of technology sourcing decisions and transactions. Ben has just written a book entitled “Cloud Sourcing the Corporation,” which enables corporations to accelerate their adoption of cloud services. Prior to founding Alsbridge, Ben served as Chairman and CEO of United Messaging, Managing Partner E&Y, and Senior Executive at EDS.