This hybrid conference is an annual review of cloud computing developments and trends, impact on world economy And society
Day 1 Tuesday, Dec 4 Mountain View
Day 2 Tuesday, Dec 6 Mountain View
Day 3 Wednesday, Dec 7 Virtual
Day 4 Thursday, Dec 8 Virtual
Day 5 Friday, Dec 9 Virtual

Business Value: Justifying the cloud

Cloud has started to emerge from the marketing hype, the real value of cloud architecture is coming into view. A complex architectural solution impacting not only technology, but people and process. The range of decisions involved in the evaluation of a typical solution is daunting. Business must consider financial, risk, operations, security and architecture impacts for adopting the cloud. They must also carefully analyze the applications workloads to determine if they are able to take advantage of horizontally scalable architectures and elasticity. How do you answer the questions of "Why, How, and What?" As an innovation, cloud it is starting to move as a valid solution for early adopters to early majority. It this class of user, a large number of traditional enterprises are face with cloud challenges. The complexity of the decisions and the difficulty in integrating legacy environment is a major barrier of adoption. Success requires an agile deployment method that leverages unique knowledge of your existing developers and operations staff to deliver tangible results. Most of all, deployment must be focussed on tangible value. How do you justify your investments in cloud ? Three critical concepts are important when justifying complex IT adoption;

  • Trigger Event(s)
  • Scenario Analysis
  • Data Snapshot(ing) These tools will define the expected return of value, specific to each enterprise; assist in scoping the deployment method, developing solution architecture and vendor selection. To practically demonstrate these concepts we will solicit real world examples from the audience and explore the potential business value of the cloud for these environments. Comments on the ROI model post (http://bit.ly/cloudvalue); Adrian Cockcroft - NetFlix (@adrianco): "nice post, lots of good advice. Netflix ROI trigger is agility and competitive advantage, focus on core" James Urquhart - Cisco/CNET - the wisdom of clouds(@jamesurquhart) "@bradvaughan That was an awesome post, Brad. Well put."

    - by Brad Vaughan

    Director - Cloud Architecture of The Armada Group



    Author`s Bio:
    Brad Vaughan is the Director of Cloud Architecture at The Armada Group, an award winning Silicon Valley based Information Technology services company. For over 20 years of experience in information technology including more than a decade as a principle engineer at Sun Microsystems and Oracle. During this time developed & implemented IT as a Service for some of the largest brand name customers in Asia, Emerging Markets and the Americas. He has extensive experience in IT Service Management adoption, virtualization/cloud computing deployments, design of integrated hardware/software systems, and performance tuning/workload profiling.



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    A partial list of organizations who attended UP 2010 Conference

  • Orange/France Telecom
  • Credit Suisse
  • Brookfield Asset Management
  • BlueScope Steel
  • Raytheon
  • Glenn Wells
  • Exxon Mobil
  • Trilogy International Partners
  • General Electric
  • First Command Financial Services
  • Southern California Edison/IT &BI
  • Denovo
  • Karyn Mashima Consulting, LLC
  • PwC
  • Infralogic Technology Resources
  • Datameer
  • Sun Microsystems, Inc.
  • Atos Origin
  • City Of Orlando
  • Blyth, Inc.
  • SunTrust Bank
  • AXIS Capital
  • JPMC
  • Makara
  • IES
  • Lockhead Martin
  • Nextpoint
  • SITA
  • Cisco Systems India (P) Ltd
  • Maxim Integrated Products
  • Ford Motor
  • Knorr-Bremse
  • Xerox
  • Bruce Power
  • Johnson Controls Inc.
  • Bank of America
  • Sodexo
  • Trelleborg
  • Fidelity Institutional Wealth Services
  • Johnson & Johnson
  • UM
  • CA Technologies Inc
  • Navega.com
  • Fidelity Investments
  • Capgemini
  • EMC
  • Ernst & Young
  • Assurant Solutions
  • Boeing
  • BeyondCore, Inc.
  • PureInbox Inc.
  • Nike
  • Immunet Corporation
  • Accenture
  • CSC
  • AEG Resources
  • Lulea University of Technology
  • PricewaterhouseCoopers LLP
  • Verizon
  • Verizon Business
  • Salesforce.com
  • Pfizer Inc
  • ANSYS
  • Brocade Communications Systems, Inc.
  • Lifestreet
  • Banco General
  • Sovereign Sense Consulting
  • Corticon
  • Nimbula
  • USWired Inc.
  • Zetta
  • PayDeg
  • Tyson Foods
  • Kkogyo Chosakai Publishing
  • Technical School Corfu
  • ARSYS INTERNET S.L.
  • RMS, Inc.
  • Rackspace
  • J.P. Morgan Chase
  • Cronos Group
  • GoGrid
  • GSA USA
  • Pareto Networks
  • IMEX Research
  • Systems & Consulting Inc
  • Bits Republic Technologies
  • Tripwire
  • Walt Disney
  • Synmotive BV
  • 05-07 DECEMBER 2011