Big Data and Big Brands: How Data Has Transformed the Ad Industry
Advertisers are drowning data. From behavioral and clickstream, to audience, social, campaign, demographic, and intent data, the Internet is awash in petabytes of ad data every day. How can advertisers and publishers analyze, archive, and act on all this data - or at least the subset that matters to them - to deliver more targeted, measurable campaigns? In this focused, case-study presentation, hear from computer scientist Eshwar Belani, VP of products and biz dev at artificial intelligence ad tech company Rocket Fuel. He'll discuss the "rise of the machines" in the advertising industry, and provide a glimpse into the future of a world where every ad impression is bought and sold in real time based on analysis of millions of data points. He'll discuss which technology tools publishers and advertisers have used to harness the data deluge - reaching more of the right consumers at the right time on the right devices. To illustrate these concepts, Eshwar would deliver a mini case study from a brand advertiser illustrating real-world success with "big data" advertising techniques. What can all industries learn from the ad industry? How to effectively leverage big data and real-time analytics to transform their business practices.