This hybrid conference is an annual review of cloud computing developments and trends, impact on world economy And society
Day 1 Tuesday, Dec 4 Mountain View
Day 2 Tuesday, Dec 6 Mountain View
Day 3 Wednesday, Dec 7 Virtual
Day 4 Thursday, Dec 8 Virtual
Day 5 Friday, Dec 9 Virtual

Avoid Cloud Sprawl

Poorly governed cloud procurements and deployments are akin to poorly planned suburban growth: both result in a low-density sprawl that is consequently expensive to service and is associated with inefficient and ultimately unsustainable resource consumption. Cloud sprawl typically occurs as a combination of IT taking a "build-it-and-they'll-come" approach, and business executives making fragmented cloud-based outsourcing decisions without input from IT. Starting discrete cloud buying decisions with a determination of fit based on criteria establish with input from IT is important, but this case-by-case approach not only generally results in much slower adoption of cloud across the enterprise, but may still result in cloud sprawl: micro-level decisions which in aggregate are sub-optimal for the business and which are outside of a cohesive business transformation plan. This presentation will explain how to avoid cloud sprawl by applying portfolio management and the precepts of the Decision Tree (a tool for assessing cloud suitability for discrete cloud buying decisions described in Chapter 3 of the August 2011 book "Cloud Computing for Business - The Open Group Guide") at an enterprise level. In this application, the enterprise's architecture is viewed as a portfolio, and opportunities for cloud adoption are assessed in the context of their relative impact on the performance of the portfolio. Business strategy and business transformation plans can then be modified to deliver the best portfolio performance, and executive compensation can be adjusted to ensure support for well-managed cloud adoption.

- by Penelope Gordon

Cloud Strategist of 1Plug Corporation

Author`s Bio:
Penelope specializes in adoption strategies for cloud and other emerging technologies, and portfolio management of early stage innovation. While with IBM, she led innovation, strategy, and product development efforts for all of IBM's product and service divisions; and helped to design, implement, and manage one of the world's first public clouds.



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A partial list of organizations who attended UP 2010 Conference

  • Orange/France Telecom
  • Credit Suisse
  • Brookfield Asset Management
  • BlueScope Steel
  • Raytheon
  • Glenn Wells
  • Exxon Mobil
  • Trilogy International Partners
  • General Electric
  • First Command Financial Services
  • Southern California Edison/IT &BI
  • Denovo
  • Karyn Mashima Consulting, LLC
  • PwC
  • Infralogic Technology Resources
  • Datameer
  • Sun Microsystems, Inc.
  • Atos Origin
  • City Of Orlando
  • Blyth, Inc.
  • SunTrust Bank
  • AXIS Capital
  • JPMC
  • Makara
  • IES
  • Lockhead Martin
  • Nextpoint
  • SITA
  • Cisco Systems India (P) Ltd
  • Maxim Integrated Products
  • Ford Motor
  • Knorr-Bremse
  • Xerox
  • Bruce Power
  • Johnson Controls Inc.
  • Bank of America
  • Sodexo
  • Trelleborg
  • Fidelity Institutional Wealth Services
  • Johnson & Johnson
  • UM
  • CA Technologies Inc
  • Navega.com
  • Fidelity Investments
  • Capgemini
  • EMC
  • Ernst & Young
  • Assurant Solutions
  • Boeing
  • BeyondCore, Inc.
  • PureInbox Inc.
  • Nike
  • Immunet Corporation
  • Accenture
  • CSC
  • AEG Resources
  • Lulea University of Technology
  • PricewaterhouseCoopers LLP
  • Verizon
  • Verizon Business
  • Salesforce.com
  • Pfizer Inc
  • ANSYS
  • Brocade Communications Systems, Inc.
  • Lifestreet
  • Banco General
  • Sovereign Sense Consulting
  • Corticon
  • Nimbula
  • USWired Inc.
  • Zetta
  • PayDeg
  • Tyson Foods
  • Kkogyo Chosakai Publishing
  • Technical School Corfu
  • ARSYS INTERNET S.L.
  • RMS, Inc.
  • Rackspace
  • J.P. Morgan Chase
  • Cronos Group
  • GoGrid
  • GSA USA
  • Pareto Networks
  • IMEX Research
  • Systems & Consulting Inc
  • Bits Republic Technologies
  • Tripwire
  • Walt Disney
  • Synmotive BV
  • 05-07 DECEMBER 2011