The fifth annual cloud conference and awards December 11, 2014 - San Francisco
Optimizing Enterprise Cloud Strategy<

Ruby Partner - PWC

cloud computing conference 2010A cloud computing strategy is about enabling business agility. PwC expects businesses to migrate more and more of their internal technology to cloud computing over time. The model is compelling; cloud computing can improve flexibility, scalability and cost management. Businesses best able to realize the potential will establish a cohesive business strategy as cloud computing can transform your entire organization — people, processes, and systems. If executed well, this journey can pave the way for significant cost savings, optimized business processes, and improved controls for cloud computing users. For technology providers, cloud computing can provide an opportunity for new revenue streams, mission critical service offerings, and superior brand recognition.

PwC is committed to helping you move strategically to take advantage of the benefits of cloud computing, either as a user of cloud services or as a provider. Identifying and implementing your cloud strategy involves all aspects of your business and requires that you think through the implications to the obvious, as well as not so obvious, functional areas. PricewaterhouseCoopers ( provides industry-focused assurance, tax and advisory services to build public trust and enhance value for clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice. "PricewaterhouseCoopers" or "PwC" refers to PricewaterhouseCoopers LLP or, as the context requires, the PwC global network or other member firms of the network, each of which is a separate and independent legal entity.

2010 Conference Sessions

Keynote: Managing Risk and Change in Migrating to the Cloud

cloud computing conference 2010Presented by Cara Beston
Systems & Process Assurance Partner at PwC

As more companies adopt cloud computing and the range of services available in an ‘as a service’ model are increasing, businesses are recognizing that the benefits of cloud computing go far beyond the cost savings from virtualization or the outsourcing of their data centres to ‘cloud’ data centres. Business transformation – changing the way enterprises interact with the customers, suppliers, employees and others through the agility and ease of use of cloud-based solutions – is rising on the agenda of many CEOs. Leveraging cloud computing to support a transformation in the business or simply moving business processes to the cloud requires changes that go beyond technology. Business processes will change to adapt to a model that involves less direct control by enterprise, greater standardization, and new capabilities to manage cloud environments or providers (“cloud administrators”). With change introduces risk and successful companies will address the risk of change proactively so they do not get caught without the right processes, controls and governance to ensure they maintain, at a minimum, the existing level of control and compliance that they have invested in over their company’s history. This session will discuss key business process areas that are changing as company’s leverage the cloud for business transformation or that are moving key business processes to the cloud. We will discuss key areas of consideration for identifying and managing the risks of change through this transformation.

Thought Leadership Collateral

Leveraging the cloud - the new sourcing alternative

The careful sourcing of IT -infrastructure and applications - which PwC refers to as cloud sourcing can empower enterprises to simplify their infrastructure and potentially reduce costs by standardizing platforms and introducing new skills and management practices. As a result, we are seeing leading organizations scaling back on traditional IT service delivery to leverage the benefits of the cloud. Read more here.

Navigating the cloud

As the adoption of cloud services expand, cloud providers face new challenges and opportunities. In order to identify the most significant challenges, the tech practice of PwC Germany surveyed more than 50 German-based cloud providers. The results, contained in this 50-page report, illustrate how cloud providers are meeting current demands. It also identifies the risks and challenges that these providers are facing and what they need to do to make cloud usage successful for their customers and profitable for them. Read more here.

Protecting your brand in the cloud: Transparency and trust through enhance reporting

In moving to the cloud, companies give up significant control over security, privacy, availability and data protection and retention. A problem in any one of these areas could damage a company’s business - and its brand. This paper explores the how cloud risks could negatively impact our clients’ brands. Clients should consider these risks as they explore cloud computing options. Of course, many cloud providers are working to address risks with strong controls, but these providers lack a trusted ways to demonstrate the adequacy of their infrastructures to potential customers. Third party assurance may be the answer for both cloud users and providers. With third party assurance, a trusted third party, such as PwC, evaluates and reports on a cloud provider’s ability to deliver promised levels of service and protection from risk. Read more here

Global 100 Software Leaders: Key players and market trends

The printed report contains an overview of the current trends transforming the software industry featuring comments from executives at more than 20 companies around the world, including Adobe, Dassault, Infosys, Microsoft and Sage. In addition, the report provides rankings of the Top 100 software companies around the world as well the Top 100 in the key countries of China, France, Germany, India, the UK and the US. Also included is a two-page sidebar containing the top 5 gaming companies worldwide and a brief overview of the current state of the gaming sector.

Visit this link for special data cuts around the rankings (for each territory listed above) as well as additional opinions and insights not included in the report from the interviewed executives.

Fifth Annual Event