John Squire is Executive Director of On Demand Digital Analytics and Marketing Optimization Products for IBM's Enterprise Marketing Management Group and in that capacity, he defines the vision and the product roadmap for the solutions and services that help companies swiftly adapt to rising customer demands in today's digitally transformed marketplace. A Silicon Valley veteran with more than 15 years' experience, John is a highly sought-after marketing expert whose comments have appeared in the Wall Street Journal, the Associated Press, the Los Angeles Times, CNBC and NPR, among others.

by - John Squire