The fifth annual cloud conference and awards December 11, 2014 - San Francisco
Optimizing Enterprise Cloud Strategy<

Booking a Booth

The UP 2012 Exhibition includes innovative and leading edge cloud providers, collaboration providers, IaaS, PaaS, BPaaS and SaaS solution providers, consultancies, as well as emerging players in the cloud space. The floor space is filling fast, so call us today to book yours.

Prospective exhibitors can contact: E-mail:

Frequent Questions

Q: When is booth setup scheduled?

Tuesday December 11, 2012 - 10:30am to 5:00pm

Q: What are the expo hall hours?

Wednesday December 12, 2012 - 10:55am to 4:30pm

Q: When is booth breakdown scheduled?

Wednesday December 12, 2012 - 4:30pm - 6:30pm or Thursday December 13, 2012 - 8:00am - 12:00pm

Q: What is included with my booth space?

One six foot table per 100 sq ft. Two side chairs. Waste basket. Booth sign with company name on it. Standard pipe and drapery (10ft back, 3ft sides).

Q: How can I purchase an exhibit space, get application and contract?

Please send us an email at letting us know about your intent to exhibit, and one of our team will contact you within 24 hours.

Q: How are booth spaces assigned?

Through December 03, 2012, booth spaces are assigned based on level of participation, and sponsorship. There are a limited number of assets, and these are offered on a first come, first served basis and secured upon Show management’s receipt of signed agreement and if necessary a deposit. No guarantee of availability can be made after December 03, 2012.

Q: When will I receive confirmation of my booth selection?

By November 26th all confirmed exhibitors will receive notification.

Q: Who is the general services contractor?

Event Productions is the official service contractor for UP’12, responsible for labor services, transportation, furnishings, material handling, cleaning and decorations requirements.

Q: How can I contact Event Productions?

Exhibitors can get more information at

Q: When will I receive an Exhibitor Service Kit?

Exhibitor Service Kits will be made availalbe directly to confirmed exhibitors within 3 weeks after signing up for their space.

Q: Can I bring in the materials for my own booth?

Yes, you may hand carry in materials for your booth or use a two-wheeled cart. For all other items you will need to arrange for assistance with Event Productions.

Q: Is electricity provided with the stand?

Not to all packages. Sponsors yes, although for exhibitors only, you may order electricity with the South San Francisco Convention Centre directly. This is part of the exhibitor pack, and can be arranged once participation has been confirmed.

Q: Can I set up my own booth?

Yes, you may use full time employees to set up your exhibit.

Q: Can I bring in my own furniture, pop-ups, carpet, etc?

Yes, you may bring your own tables, chairs and floor covering.

Q: What's my stand number?

Stand assignments will be emailed to exhibitors first week of December 2012.

Q: How many complimentary conference registrations do we get?

This depends on what level you participate in, please contact us to discuss your options.

Q: Is internet and telephone service available?

Dedicated internet / telephone services are available on demand unless included as part of a fully inclusive sponsorship package. Depending on the amount of bandwith you wish to utilise, this is available from around $800 upwards. This is part of the exhibitor pack, and can be arranged once participating has been confirmed.

Q: Will food and beverage be served to exhibitors?

We will be taking care of all food and beverage, as well as refreshments throughout the day.

Fifth Annual Event