This hybrid conference is an annual review of cloud computing developments and trends, impact on world economy And society
Day 1 Tuesday, Dec 4 Mountain View
Day 2 Tuesday, Dec 6 Mountain View
Day 3 Wednesday, Dec 7 Virtual
Day 4 Thursday, Dec 8 Virtual
Day 5 Friday, Dec 9 Virtual

AGENDA

Below is our Exclusive UP 2011 Cloud Computing conference Agenda. The content is subject to change without notice.

Day 1 Tuesday, Dec 4 DECEMBER 2011 (Mountain View)
08:00 - 8:30 PST
Conference Opening, Registration / Continental Breakfast
8:30 - 9:10 PST
Opening Keynote/ Introductions by Sharon Kane, Partner at PwC, Competing in a cloud-enabled world: 10 key considerations by Jasmin Young, PwC
9:10 - 10:10 PST
Finalist Presentations: Exceptional Enterprise Cloud User Award Category (Lionsgate, TubeMogul, News Licensing Group)
10:10 - 10:30 PST
Morning Break / Networking
10:30 - 11:15 PST
Future of Business Intelligence: Are all analytics moving to the cloud? by Multiple Speakers, Executive Level of Forrester, IBM, SumoLogic, Quantivo
11:15 - 11:30 PST
Winner announced- Exceptional Enterprise Cloud User Award Category
11:30 - 12:00 PST
A Perspective on Cloud Computing and Customer Adoption by Steven Martin, GM, Windows Azure Business Strategy of Microsoft
12:00 - 12:30 PST
Next Generation Cloud Platforms - accelerating time to market by Maria Azua, Vice President of Advanced Cloud Solutions and Innovation of IBM
12:30 - 13:30 PST
Lunch Break / Exhibitor Networking
13:30 - 14:30 PST
Awards Finalist Presentations: Fastest Growing Cloud Provider Cloudflare, Nulogy, Rightscale
14:30 - 15:15 PST
Panel Discussion: Power PaaS, Next Generation Cloud Platforms by multiple speakers, Executives of PwC, Microsoft, IBM, Cumulogic
15:15 - 15:30 PST
Winner announced- Fastest Growing Cloud Provider Award Category
15:30 - 15:45 PST
Afternoon Break / Exhibitor Networking
15:45 - 16:15 PST
State of the Cloud – A Year’s worth of innovation in 30 minutes by Jinesh Varia, Technology Evangelist of Amazon Web Services, Amazon.com
16:15 - 17:00 PST
Big Data in the Cloud Panel Session - Moving from Petabytes to Zetabytes by multiple speakers, Executives of EMC, Amazon AWS, IBM, BeyondCore, PwC
17:00 - 19:00 PST
Networking Drinks Reception / Visit Down Memory lane - Computer History Museum Expo Walkthrough
Day 2 Tuesday, Dec 6 DECEMBER 2011 (Mountain View)
08:00 - 8:30 PST
Registration / Continental Breakfast
08:30 - 09:00 PST
Hybrid Cloud Revolution by Jeff Nick, Senior Vice President and Chief Technology Officer of EMC
9:00 - 10:00 PST
Finalist Presentations: Most Promising UP-Start Cloud provider Award Category Big switch networks, Cloudpassage, Egnyte
10:00 - 10:45 PST
Cloud Integration: Adapting Your Company Processes and Business Model to the Cloud by multiple speakers, Executives of Microsoft, NetSuite, IBM, BeyondCore, PwC
10:45 - 11:00 PST
Winner announced- Most Promising UP-Start Cloud provider Award Category
11:00 - 11:30 PST
Morning Break / Exhibitor Networking
11:30 - 12:00 PST
Open the Door to Real-Time Behavioral Insight into Consumer Interaction by John Squire, Executive Director of On Demand Digital Analytics and Marketing Optimization Products of IBM
12:30 - 13:30 PST
Lunch Break / Exhibitor Networking
13:30 - 14:30 PST
Finalist Presentations: Overall most innovative cloud computing provider Award Category Aerohive, DynamicOps, Nimbula
14:30 - 15:15 PST
Global Petascale Systems for Frontier Science at the LHC and the Future of Data Intensive Clouds by Professor Harvey Newman, Research Scientist of California Institute of Technology
15:15 - 15:30 PST
Winner announced - Overall most innovative cloud computing provider Award Category
15:30 - 16:00 PST
by of
16:00 - 16:00 PST
Day 2 ends
Day 3 Wednesday, Dec 7 DECEMBER 2011 (Virtual)
09:00 - 10:00 EST
Megatrends Change Everything by Mark Straton, Senior Vice President of Siemens
10:00 - 11:00 EST
BIG Data Management on Apache Hadoop by Seetharam Venkatesh, Principal Architect of Yahoo R&D
10:00 - 11:00 EST
Business Value: Justifying the cloud by Brad Vaughan, Director - Cloud Architecture of The Armada Group
11:00 - 12:00 EST
Cloud Computing Grows Up - The Future of Manufacturing Design and Engineering by Scott Reese, Senior Director, Simulation, Manufacturing Industry Group of Autodesk Corporation
11:00 - 12:00 EST
Avoid Cloud Sprawl by Penelope Gordon, Cloud Strategist of 1Plug Corporation
11:00 - 12:00 EST
Cloud based De-duplication Directory Service: A Solution for Data Explosion and Data Reduction by Vishal Bajpai, Principal Software Engineer of Symanmtec Software
12:00 - 13:00 EST
Lessons Learned: The impact on the future of Cloud and Standards by Angel Luis Diaz, Vice President of Software Standards and Cloud of IBM Software Group
13:00 - 14:00 EST
The Cloud: More than a Technology Decision by Maggie Chan Jones, Director of Cloud Services and Office 365 in the U.S. Marketing and Operations Group of Microsoft
14:00 - 15:00 EST
Information Pairing – Smarten up your Website and Enterprise! by Daniel Fallmann, Founder & Managing Director of Fabasoft Mindbreeze
15:00 - 16:00 EST
Universal Client Clash in the Cloud - Are you ready? by Jeanne Morain, Director Strategic Alliances, Flexera Software of Flexera Software
15:00 - 16:00 EST
Cloud: The Triumph of Automation over Administration by Dave Wright, Founder and CEO of SolidFire
15:00 - 16:00 EST
Conversion to the Cloud: The ROI of Going Virtual by Saad Shahzad, Chief Strategy Officer of dinCloud
16:00 - 17:00 EST
Cloud Assurance by Cara Beston, Risk Assurance, Partner of PwC
17:00 - 18:00 EST
ITIL In The Cloud - A revolution or evolution? by Mahipal Lunia, Group Manager, IT Business Management of VMWARE
18:00 - 19:00 EST
Competing In the Cloud: 5 Big Things To Watch by Robert P. Mahowald, Research Vice President, SaaS and Cloud Services of IDC
Day 4 Thursday, Dec 8 DECEMBER 2011 (Virtual)
09:00 - 10:00 EST
Why Cloud and Why Now! by Marc Silvester, EMEA VP, CTO of CSC
10:00 - 11:00 EST
Regional cloud adoption peculiarities by Anton Salov, New Technology Deputy Director, CBDO of Softline
10:00 - 11:00 EST
Designing a Cloud Security Program by Misha Govshteyn , Vice President of Emerging Products of Alert Logic
10:00 - 11:00 EST
The Public Cloud ­ How to Ensure Successful Cloud: Implementations in the Public Sector by Dan Murphy, Cloud Transformation Strategest of DJM Systems
11:00 - 12:00 EST
Up in the Air:  The Future of Cloud Identity Management by Ken Huang, Director, Cloud Security of CGI
11:00 - 12:00 EST
Hybrid Cloud Connectivity - Integrate the Enterprise with the Cloud by Wolfgang Schmidt, Managing Partner of X-INTEGRATE GmbH
11:00 - 12:00 EST
The Danish road towards the clouds by Camilla Grynnerup Fisker, Head of Section, projectmanager of National IT and Telecom Agency, Danish Ministry of Science, Technology and Innvation
12:00 - 13:00 EST
The Cloud Computing Paradigm: Transforming Business, Technology and Industry by Mike Hill, Vice President Enterprise Initiatives of IBM
13:00 - 14:00 EST
Government Clouds: Progress, Insights and Remaining Challenges (Coming Down to Earth) by David L. McClure, Associate Administrator of Citizen Services of U.S. General Services Administration
14:00 - 15:00 EST
How are enterprises using the AWS Cloud today? by Jinesh Varia, Technology Evangelist of Amazon Web Services, Amazon.com
15:00 - 16:00 EST
Bio4j: A pioneer graph based database for the integration of biological Big Data by Pablo Pareja Tobes, Bioinformatics researcher/consultant/developer of Oh no sequences! (Era7 Bioinformatics)
15:00 - 16:00 EST
Cloud Rationalized Adoption Method & Process by Tony Shan, Chief Cloudologist of CTS Inc.
16:00 - 17:00 EST
Cyber Security For Virtual And Cloud Environments by Ankur Chadda, Product Marketing Manager of Spirent Communications
17:00 - 18:00 EST
17:00 - 18:00 EST
Cloud Computing is “Creatively Destroying” the Traditional ITO Market by Ben Trowbridge, Founder and CEO, Alsbridge Inc. of Alsbridge, Inc.
17:00 - 18:00 EST
Mobile Warming: Solutions For the Coming Data Crunch by Jeffrey Glueck, CEO of Skyfire
18:00 - 19:00 EST
How to Execute a Successful Hybrid Cloud Strategy for 2012 and Beyond by Jason Carolan, VP Product Development of ViaWest
Day 5 Friday, Dec 9 DECEMBER 2011 (Virtual)
09:00 - 10:00 EST
Socializing Web Content Management by Markus Tripp, Managing Director of Fabasoft
10:00 - 11:00 EST
Closing the gap in your Cloud Ecosystem by Mark Skilton, Global Director, Strategy, Capgemini of Capgemini
10:00 - 11:00 EST
Transforming Customer Service via the Cloud with US Airways by Dena Skrbina, Senior Director of Solutions Marketing of Nuance Communications
10:00 - 11:00 EST
Seven Reasons for Putting Business-Critical Workloads in the Cloud by Nathan Biggs, CEO of House of Brick Technologies
11:00 - 12:00 EST
Real-time Business Analytics for Big Data and for Cloud/SaaS Companies by Karthik Kannan, Co-founder, VP of Products of Cetas
11:00 - 12:00 EST
Lessons from a Cloud Malfunction: An Analysis of a Global System Failure by Alex Maclinovsky, Senior Manager - Architecture Innovation of Accenture
12:00 - 13:00 EST
Real client innovation in the cloud by Craig Sowell, VP of IBMSmartCloud and Managed Solutions of IBM
13:00 - 14:00 EST
Cloud Standards: Portability, Privacy, Security, … by multiple speakers, executives of OASIS, IAOP & BeyondCore
14:00 - 15:00 EST
Lessons from SaaS and PaaS Cloud Pioneers: 3 Case Studies by multiple speakers, executives of Microsoft
15:00 - 16:00 EST
A Telecommunications Architecture for Cloud Computing Performance by Mannix OConnor, Director of Technical Marketing of MRV
15:00 - 16:00 EST
The Impact of Cloud Computing on Companies and People by Alicia Trelles-Duckett, Consulting Pratice Manager of Ducat Consulting
15:00 - 16:00 EST
Upping the ante for managing performance and availability in the cloud by Antonio Piraino, Chief Technology Officer of ScienceLogic
16:00 - 17:00 EST
How BPO is broken and how BPaaS can help by Arijit Sengupta, Founder and CEO of BeyondCore
17:00 - 18:00 EST
Beyond the Breakeven Point: Meritocratic Computing and the Cloud by Bill Williams, Manager of Cisco Systems
17:00 - 18:00 EST
Sigmoid(x)™: now your data cannot be lost or stolen by David Irvine, Founder and CEO of Sigmoid Solutions Limited
17:00 - 18:00 EST
Making Data Safe for the Cloud (and not the Reverse) by Jeff Sedayao, Enterprise Architect of Intel Corporation
18:00 - 19:00 EST
CTO Roundtable: How analytics will enable the cloud by Mike Karp, VP and Principal Analyst of Ptak, Noel & Associates

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A partial list of organizations who attended UP 2010 Conference

  • Orange/France Telecom
  • Credit Suisse
  • Brookfield Asset Management
  • BlueScope Steel
  • Raytheon
  • Glenn Wells
  • Exxon Mobil
  • Trilogy International Partners
  • General Electric
  • First Command Financial Services
  • Southern California Edison/IT &BI
  • Denovo
  • Karyn Mashima Consulting, LLC
  • PwC
  • Infralogic Technology Resources
  • Datameer
  • Sun Microsystems, Inc.
  • Atos Origin
  • City Of Orlando
  • Blyth, Inc.
  • SunTrust Bank
  • AXIS Capital
  • JPMC
  • Makara
  • IES
  • Lockhead Martin
  • Nextpoint
  • SITA
  • Cisco Systems India (P) Ltd
  • Maxim Integrated Products
  • Ford Motor
  • Knorr-Bremse
  • Xerox
  • Bruce Power
  • Johnson Controls Inc.
  • Bank of America
  • Sodexo
  • Trelleborg
  • Fidelity Institutional Wealth Services
  • Johnson & Johnson
  • UM
  • CA Technologies Inc
  • Navega.com
  • Fidelity Investments
  • Capgemini
  • EMC
  • Ernst & Young
  • Assurant Solutions
  • Boeing
  • BeyondCore, Inc.
  • PureInbox Inc.
  • Nike
  • Immunet Corporation
  • Accenture
  • CSC
  • AEG Resources
  • Lulea University of Technology
  • PricewaterhouseCoopers LLP
  • Verizon
  • Verizon Business
  • Salesforce.com
  • Pfizer Inc
  • ANSYS
  • Brocade Communications Systems, Inc.
  • Lifestreet
  • Banco General
  • Sovereign Sense Consulting
  • Corticon
  • Nimbula
  • USWired Inc.
  • Zetta
  • PayDeg
  • Tyson Foods
  • Kkogyo Chosakai Publishing
  • Technical School Corfu
  • ARSYS INTERNET S.L.
  • RMS, Inc.
  • Rackspace
  • J.P. Morgan Chase
  • Cronos Group
  • GoGrid
  • GSA USA
  • Pareto Networks
  • IMEX Research
  • Systems & Consulting Inc
  • Bits Republic Technologies
  • Tripwire
  • Walt Disney
  • Synmotive BV
  • 05-07 DECEMBER 2011